New Behaviours Becoming Habits & Habits at Scale Becoming Trends
As we enter the eighth month since the pandemic began, it is becoming evident that many changed behaviours are becoming habits. While external forces such as lock downs, concern for safety, or just...
View ArticleRisk Credits, Touch Economics & Craving Comfort: Three key behavior motivators
As we enter the tenth month since the pandemic began, it has become obvious that many consumer behaviours are becoming habits, and those habits at scale over time are becoming trends. I’m fascinated...
View Article10 Marketing Trends for 2021
As we all learned last year, predicting the future can be challenging, if not impossible. Every January I take a look at trends to be mindful of for the coming year. My five 2020 predictions were...
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Reevaluating the Customer Journey in 2021
The customer journey impacts virtually every angle of your business, and it’s been disrupted in a major way by the pandemic. What, where, when, how and why we buy were all challenged in 2020....
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Digital Transformation
Digital transformation has been happening for some time, but it has been undeniably accelerated by Covid. Many businesses are worried because they’ve seen digital disruption before, and this latest...
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How does Clubhouse Work?
I wasn’t initially quite sure what to make of all the hype around Clubhouse. Having been around social media for a while, I’ve seen new apps come with lots of anticipation (Snapchat, TikTok), and a few...
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One year, big changes
This past Friday I hosted a one-year reunion of the Virtual Happy Hour group I started this time last year. We met weekly at 4pm on Fridays for 16 weeks during 2020. I dissolved the sessions in July...
View ArticleHow to Use Clubhouse for Market Research
There’s been a lot of hype around audio apps recently, and Clubhouse specifically. This week I want to look at the opportunities that Audio Apps present for consumer and market research. I wrote...
View ArticleThe 2021 Customer Care Perfect Storm
Let’s face it, after over a year of Covid news and lifestyles interrupted, we’re all anxious to get back to some sense of normal – whatever that may be going forward. We’ve weathered a massive storm,...
View ArticleHow will audacity play out in consumer behavior post pandemic?
I love the intersection of sociology, business and history. Triangulating observations from all three can often lead to interesting insight. So, when a friend sent me a link to an Economist article,...
View ArticleWhere is the Metaverse leading us?
By now you’ve likely heard that Facebook is re-branding as Meta. The news travelled pretty fast when announced through the media on October 28. Or at least the parent company Facebook is being...
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Five Marketing Megatrends for 2022
These days it feels difficult to plan for much more than the day after tomorrow. My usual enthusiasm for annual planning has waned, and in its place, a lacklustre resolve to remain flexible – hopeful...
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NFTs, crypto, blockchain & the metaverse: what marketers need to know
Several people have asked about my involvement in crypto currencies and NFTs. Some have questioned my sanity, without saying it outright. Others are curious, but evidently mystified by the space. And...
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The Social Media platform extraction phase
“We have officially entered the EXTRACTION phase for social media”, according to Michael Stelzner, from Social Media Examiner. It’s yet to be seen if this phase of social media platforms will sunset as...
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How to save time on social media: applying the Pareto Principle & Parkinson’s...
Let’s be honest here. The best way to save time on social media is to stop doing half of the things we’re currently doing there. Maybe more. This post isn’t about being more efficient or learning to...
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10 Social Media Mistakes Travel Agents Make (and how to avoid them)
Through consulting work and speaking to individual travel agents, their host agencies, and travel associations, I have seen my share of social media mistakes travel agents make. While thankfully most...
View ArticleGreat content marketing just got more valuable with Google’s recent helpful...
Good content marketing is free – and it just got even more valuable with the latest update by Google. Google started rolling out its helpful content update the week of August 22, 2022. This post gives...
View ArticleFacebook, Instagram and TikTok are not social media platforms
Facebook, Instagram and TikTok are no longer social media platforms. Yes, it’s true. TikTok never was, and both Instagram and Facebook have followed their path in a quest for growth. Which begs the...
View Article10 Consumer and Marketing Trends to be tracking for 2023
I love tracking trends and changes in human behavior. It’s where social science can meet business opportunity. This post looks at five consumer trends and five marketing trends for 2023. The list is...
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Marketing with Customer Service: the Southwest Airlines debacle
Southwest Airlines, the much-loved US based bargain priced flight carrier was the benchmark for customer service and low priced flights, which WestJet emulated in Canada when they first launched. A...
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