Why Permission Based Marketing Matters
I want to dig into the concept of “permission based” marketing, because it seems to me that there’s less of it around than there should be. Intrusive marketing that shows up uninvited in our personal...
View ArticleClik here to view.
The Peloton bike #adfail plus the Aviation Gin #fastvertising response
Peloton had a bad week The internet world has not been kind to the Peloton exercise bike this past week. Social media mockery of an ad intended to drive Christmas sales, resulted in their stock price...
View ArticleTwo RANTS and a RAVE
LinkedIn sales pitches While I’m really loving LinkedIn and the opportunities it is offering these days, I’m also increasingly getting frustrated with people using it poorly. How about you? I’ve been...
View Article5 Marketing Trends for 2020 – plus a wild card
Each year we see incremental shifts, that taken collectively can become seismic over a decade. In 2010 some people had smart phones, but many were using flip phones. Youtube and Facebook existed, but...
View ArticleInfluencer Marketing Strategies for 2020
This week’s content is the first in a series of “deep dives” into strategies and tactics for 5 Marketing Trends to keep an eye on in 2020, which I posted about last week. If you happened to have missed...
View ArticleSEO voice and mobile strategies for 2020
In 2020 more and more people are set to make friends with their voice activated personal assistants: Google, Siri and Alexa. Three big things will happen in SEO during 2020: voice search will overtake...
View ArticleAI will have huge impact on marketing in 2020
Let’s face it, AI is a confusing space with lots of buzzwords. AI stands for “artificial intelligence”. At the heart of it, AI uses machine learning to make predictions about future outcomes based on...
View ArticleBeing More Human in Our Marketing in 2020
Being more human in our marketing requires work and creativity. It also begs for time and patience to achieve results, and can be difficult to scale. If that sounds like a step backwards, or counter...
View ArticleSocial Media Platforms of Opportunity in 2020
Although major social media channels dominate various segments (Facebook, Instagram, Twitter, Youtube, LinkedIn, Pinterest, Snapchat), the landscape is constantly shifting. New platforms emerge, some...
View ArticleClik here to view.
Lessons from entrepreneur leaders at Small Business BC 2020 Awards
On Friday February 21, 2020 Small Business BC hosted their annual awards at the Vancouver Trade and Convention Centre. The event is a bit like the Academy Awards for Small Business in my province. Held...
View ArticleClik here to view.
Reframing relevance
The last two weeks have been quite a shock, and will continue to challenge our ability to adapt for the foreseeable future. Amidst the chaos of the Covid-19 pandemic, and business models being...
View ArticleClik here to view.
Being nimble: marketing relevance during Covid-19
Many businesses have been slow to adjust their marketing to the new economic and social reality that the Covid-19 global pandemic has placed us in. While some still have scheduled content going out...
View ArticleResponse, recovery & renewal: a three stage approach to marketing in a pandemic
I’ve been working on two different marketing strategy plans for clients this week. Both projects were well under way for completion when the Covid-19 crisis hit. Like many businesses, we were caught...
View ArticleClik here to view.
Marketing pyramid power during Covid-19
I am currently teaching a university marketing communications course online. I first created the course well over 10 years ago for them, but had only taught it as recently as 6 years ago. Revising the...
View ArticleClik here to view.
Five Market Changes to Address When Planning for Post Pandemic
This last week of dealing with Covid-19 has seen a decided shift in thinking towards at least planning for what to do in slowly opening up our economy. While government response has varied globally,...
View ArticleChange or be changed: How substitutes and hybrids are altering consumer markets
The last 12-14 weeks since the pandemic began has brought about a tremendous period of change. We’ve changed where, how and when we work. Commuter, transit and driving patterns have been impacted. How...
View Article13 Consumer trends to monitor post-pandemic
This week I’ve been doing a round-up of studies about consumer behaviour during the pandemic. I’ve been digging into the McKinsey Report, Ernst and Young data, my own primary research, as well as...
View ArticleCustomer Delight as Marketing
This week I’ve been preparing material for a couple upcoming workshops and client presentations this fall. I’ve been mixing it in with a healthy dose of cabin life admittedly, but it’s been fun to get...
View ArticleClik here to view.
Being Word of Mouth Worthy
I’ll freely admit to being someone who gets more excited about letters than numbers. As in I’d much rather play with words and sentence structure, than statistics or budgets. However, a couple numbers...
View ArticleClik here to view.
In Search of Serendipity
I’ve noticed a curious thing recently, and it relates directly back to creativity and the ability to track trends, which is at the heart of marketing and entrepreneurship. I think of myself as a...
View Article