Clik here to view.
Playing the Long Game on Social Media
We live in a world fueled by instant gratification. So when someone suggests you be patient and play the long game, it might require some convincing. This post makes the case for playing the long game...
View ArticleClik here to view.
Marketing as Community Development
A number of years ago I had the pleasure of working with a visionary leader at City University Canada – a Canadian university belonging to a US based private, not for profit, parent brand. CityU Canada...
View ArticleClik here to view.
Ethics & AI: considerations and tools for marketers
Discussions around artificial intelligence these days seem full of hyperbole. Often the outcome is to drive opinions into one of two directions. AI is evil. It will steal jobs, spread misinformation...
View ArticleClik here to view.
Mary Charleson serves as ESTO Awards travel marketing lead judge for a second...
Mary Charleson was thrilled to serve as a lead judge for one of the most important destination marketing organizations in the United States – the U.S. Travel Association, and their annual ESTO Awards....
View ArticleDisruption
The marketing industry is experiencing really big changes right now – AI, LLMs like ChatGPT, the Twitter rebrand, new platforms like Threads, and the rising power of foreign controlled TikTok. I’m...
View ArticleClik here to view.
10 content marketing tips from the top 10% of bloggers
In a marketing world obsessed with new shiny objects (TikTok, AI tools, vertical video, stories, reels and YouTube shorts), it is easy to get caught running harder and faster in a quest to break the...
View ArticleClik here to view.
10 travel trends for 2024
This week’s content looks at the top 10 travel trends for 2024, and the marketing opportunities that they present. As a marketing strategist by trade, and a travel writer by passion, I’ve spent...
View ArticleClik here to view.
Five 2024 Marketing & Media Trends
1. Media source will matter In 2024 the source of information, and the actual storyteller delivering it, will become almost more important than the story itself. Why? Because knowing and trusting the...
View ArticleClik here to view.
Marketing creativity & traveling light: the Japan Airlines story
I’m a huge fan of traveling with only a carry-on. But Japan Airlines recently took packing light to a whole new level! The Japan Airlines story The company introduced a service where they will rent you...
View ArticleClik here to view.
From unsettled to connected: reflections on the Uprising, a retreat for...
I was traveling in Tennessee last week. What brought me there was an opportunity to be a guest at Mark Schaeffer’s event, The Uprising – a retreat for marketers, hosted at RT Lodge, Maryville, on the...
View ArticleClik here to view.
What happens when online content becomes more mirror than window?
It’s been a week since returning from the Uprising in Tennessee – a retreat at the RT Lodge in Maryville, hosted by Mark Schaefer. Gathering some of the most brilliant minds in marketing from Canada,...
View ArticleClik here to view.
Online social signaling versus offline social sharing
As many of you know, I had an amazing experience attending the Uprising, a marketing retreat for industry thought leaders, hosted by Mark Schaefer. For 2.5 days 30 of us from across the US, Canada and...
View ArticleClik here to view.
Storytelling, connection and creating an experience: a word of mouth winery tale
Last weekend I went on a road trip with my 23 year old daughter. Sponsored by Roadsurfer, we ventured in our decked out Sprinter RV van to Lillooet, BC to tour wineries for a Vancouver Sun travel...
View ArticleNewsletter marketing tips in the AI era
Aren’t newsletters so 2020? Or 2010 even? No they’re not. Not by a long shot. As it becomes more and more challenging to navigate changing social media algorithms and keep up with content creation...
View ArticleClik here to view.
Five Travel Trends for 2025 plus three societal trends driving them
This week I’m looking at Five Travel Trends for 2025, and how elements of those trends have percolated up from larger society shifts today. That spill-over has implications across many product and...
View ArticleClik here to view.
Marketing hot/not list for 2025: 10 big trends
Fire and Ice symbolize temperature extremes, and in the case of heat, what’s “hot” has come to represent what is on trend, and what is not. So here is your 2025 list of TEN big trends in marketing. The...
View Article