LinkedIn ads: Why they’re great, who is a good fit & how to buy them
LinkedIn can be an expensive platform to learn lessons on, but over time if you fine tune your approach, it will deliver traffic and conversions. What I’ve shared here is based on my learning with...
View ArticleClik here to view.
Advertising in 2019? Start with the customer experience
I attended the BCAMA (BC Chapter of the American Marketing Association) Marketing Trends breakfast panel discussion last week in Vancouver. While there were many relevant trends for 2019 shared, what...
View ArticleClik here to view.
Marketing Rebellion: A review of Mark Schaefer’s new book
Customers are your new marketing department. That’s the upshot of this newly released 290 page book. The thought of more then 66% of your marketing communications being outside of your control will be...
View ArticleWhat makes cult brands special?
This past week I attended the Cult Gathering marketing conference in Banff, a meeting of CEOs and marketing directors from global cult brand leaders. Cult brands don’t just have customers, they have...
View Article7 Trends to keep an eye on in 2019
I thought I would share out some more interesting insights from attending “The Gathering” in Banff a couple weeks ago, a marketing conference about “cult brands.” Contrary to the twisted religious...
View ArticleBeing more human
I’ve been travelling in Australia recently, logging some 1,400km on the rental car, making my way down the east coast from Noosa to Sydney after a learn to kite surfing adventure. The trip has been a...
View ArticleClik here to view.
Disruptive approaches to location as word of mouth promotion
This week I’m sharing a simple insight about “place” (one of the marketing 4Ps) and how having a unique location can become a strong element of marketing if it is word of mouth, mouse and mobile...
View ArticleHow to generate content ideas quickly
This week I’m charting out content and stories to write up from my recent 4-week business/pleasure trip to Australia for both fiveminutemarketing.com and my travel writing site, carryonqueen.com. In...
View ArticleClik here to view.
Subscription membership disruption
This past week I shared an article out on my social channels from Forbes Magazine written by Shep Hyken, a friend of mine, about Burger King’s disruptive approach to selling coffee in the US through a...
View Article80% of content consumed online will be video by 2020 – are you ready for it?
I’ll freely admit I’m a WORD and WRITING person. That love is what has led to a weekly commitment to share weekly tips here on this blog since 2008 and through my Sunday morning Five-Minute Marketing...
View Article10 video tips for success: what NOT to do
This week we’re looking at tips for video success based on what I’ve seen work out there, what I’ve observed myself with efforts so far, and an informal survey of what is shockingly bad – that stuff...
View ArticleCustomer service as marketing
This week I’ve been preparing material for a couple upcoming workshops and client presentations about customer service as marketing. In an era where 2/3 of marketing is now in the hands of consumers –...
View ArticleClik here to view.
Opening doors to customer delight
In an era where customers now control 2/3 of the messages about our brand or company – through reviews, word of mouth, customer created content and social media, it is critical to view customer...
View ArticleWhen you belong, the community does your marketing for you
When you belong, the community does your marketing for you. That’s the insight I want to consider in this post, and address the parallels to small town values, when applied to marketing. I grew up in...
View ArticleThe power of marketing AFTER the sale
When I speak to businesses about their marketing strategy, most assume the conversation will focus primarily on customer acquisition, helping spread the word on what they offer, why they are different...
View ArticleFans, followers & true friends
Mark Shaefer, the author of Marketing Rebellion, sent an email to me about “losing a friend to cancer” recently. I haven’t been able to shake it all day. Of course losing someone to cancer is tragic,...
View ArticleIs it time for influencer marketing to mature?
I was in Montana at TBEX, a travel writers conference last week. But I was wearing two cowboy hats while there – both marketing expert at www.fiveminutemarketing.com and travel journalist/blogger at...
View ArticleClik here to view.
5 Ways to prepare for the “demetrication” of social media when working with...
If I left you scratching your head at “demetrication” you’re likely not alone. The word has been around since researcher Ben Grosser first rigged up a work around to eliminate “vanity metrics” such as...
View ArticleHow to reach one million people through word of mouth
It’s human nature to want to tell stories. Ever since writing my second book, Word of Mouth Mouse & Mobile – how to get your story told in the age of digital, I’ve been fascinated by how stories...
View ArticleClik here to view.
How to grow website audience through social media
I was asked this week about the recent ramp up of social media content I was putting out on behalf of my other brand, a travel writing and content creation business, CarryOnQueen.com For those of you...
View Article