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The one PAGE, one PARAGRAPH, one SENTENCE challenge
This week I have a bit of an editing challenge for you. I promise, it’s actually a FUN and BENEFICIAL exercise – unlike some of those projects you may have been subjected to during your more formal...
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Disruptive creativity: tourism campaigns with emotional vision
When I was in my final year of high school, I was hospitalized for a week with the sight in one eye threatened after an exercise band broke and impacted my eye, causing an internal bleed. I spent the...
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When mavericks and misfits make millions
I’ve always had an affinity for rule breakers. Call them mavericks or misfits, people who obey the rules selectively, push boundaries where they can get away with it, and have the self confidence to...
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Creative disruption from Paris: When a billboard becomes a picnic blanket
France is the land of picnics. Everywhere you go, there are people stretched out on blankets, taking a break and enjoying some food, drink and good company. We experienced this on mass during Bastille...
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Disruptive creative from the Czech Republic: Vodofone sells cell phones to...
I’m continuing the disruptive creative theme this week with an entry from the Czech Republic. Having recently returned from travelling there, and having used the services of Vodofone and an European...
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Influencers versus thought leaders
There is a fundamental difference between influence and “thought leadership.” I’ve been spending some time this week getting a better grip on the social media platforms for my new travel writing blog,...
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Meet Rose the AI Chat Bot with personality
I’m always on the look out for tourism marketing examples, since I use them in presentations with clients in the travel industry. So when a friend @theBoomerVine tweeted to me about a progressive use...
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Influencer marketing insider scoop
This past week I’ve been wearing dual hats as marketing expert as well as travel blogger and writer while at conference and speaking events back in New York state and Ontario, as part of the official...
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10 attributes of a social media influencer
Last week I shared some insights about influencer marketing, with examples on how it works in the travel industry, based on my experience at #TBEX in New York state recently. I’ve got part 2 of those...
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Influencer marketing versus journalist influence
A journalist’s aim is to find the truth and tell the story. An influencer’s aim is to advocate for a brand and tell the story. While an influencer can be a journalist on their own platforms, there is...
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Influencer marketing versus journalist influence
A journalist’s aim is to find the truth and tell the story. An influencer’s aim is to advocate for a brand and tell the story. While an influencer can be a journalist on their own platforms, there is...
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The Age of the Individual
I had an interesting conversation with my son recently about online video. He’s a skater and works with a film crew that creates content for the skateboard company and a wheel manufacturer in the US...
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5 Reasons messenger APPS are the future in “the age of the individual”
Perhaps it is because I have been hyper focused on “the age of the individual” and one-on-one communication platform growth this past week, that I’ve been trying to figure out the “why” behind the...
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Celebrating 10 years of blogging!
Today, November 14 marks an anniversary for me. It was exactly 10 years ago on November 14, 2008 that I published my first blog post here on fiveminutemarketing.com. Little did I know as I pressed...
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Thinking beyond social media
This past week Facebook had a terrible, horrible, no good, very bad day. Actually, they had 7 of them – in a row. For those of you familiar with the children’s book about Alexander’s bad day, I think...
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Amplifying your message: the power of backlinks
As the content media landscape gets more and more crowded, social sharing alone, (sharing content links through social media) won’t push content enough to generate business value for many companies....
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Escaping the sales funnel
It’s time to escape the sales funnel. The traditional sales funnel measures quarterly results in a quantifiable manner. It doesn’t capture qualitative share of mind or share of voice very well, which...
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Nurture the niche and let them talk
Do you remember the tin can walkie-talkie? Where you connected two empty tins with a string and spoke into them, allowing the string to magically transmit the message? Admittedly the tin can...
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The 10 year vision: personal and business plans are intertwined for...
At the end of every year I write down personal, family and business goals. Those goals help formulate specific tasks that get added to a calendar and guide actions in the coming months. It’s always...
View Article6 Tips for publishing articles on LinkedIn
In my experience, LinkedIn is often underutilized by many people beyond just having a personal profile or company page. Participating in groups and sharing thought leader content in update posts...
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