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Build your audience first, then create your product
4 4SharesHoward Schultz, the founder of Starbucks, created the notion of “the third place.” The third place wasn’t work and it wasn’t home, but it was a place where you could simply relax with a...
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Consistently Awesome Content Marketing: Three questions to ask before you post
5 5SharesDo you sometimes reach the end of the day, frazzled at all the bits of information and content you’ve been consuming? From laughing at a hapless skier take daily crashes full send on...
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How media amplifies a message: H&Ms Coolest Monkey PR fiasco
1 4 5SharesThis week H&M learned that racism and marketing don’t go well together. Fueled by the ever-increasing views that only the combination of traditional and online media along with...
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Building media equity as an owner
134 2 19SharesSometimes being a tenant can suck. Especially when your landlord ups the rent, changes the rules, announces a major renovation, or evicts you. Landlords have a lot of power, since they...
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Build your audience first, then create your product
129 4 25SharesHoward Schultz, the founder of Starbucks, created the notion of “the third place.” The third place wasn’t work and it wasn’t home, but it was a place where you could simply relax with a...
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Consistently Awesome Content Marketing: Three questions to ask before you post
2 2SharesDo you sometimes reach the end of the day, frazzled at all the bits of information and content you’ve been consuming? From laughing at a hapless skier take daily crashes full send on...
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Facebook algorithm changes: 10 things you need to know in response
1 2 3SharesYou’ve have no doubt heard something of the latest Facebook announcement that will significantly change the algorithms in how content is delivered to your feed. The changes are being made...
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Targets and tribes
2 5 7SharesAs many of you know, I advocate regular content creation as a way to boost SEO online, be seen as valuable to your target audience, and remain visible for when they seek solutions. I had...
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How SWOOP disrupted the airline industry
42 8 14SharesOn Feb 1st Westjet announced that their ultra low cost carrier sub brand, Swoop would begin servicing markets in Canada with fares as low as $7.50 one-way for flights between BC and...
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How to generate 25 content marketing ideas FAST!
11 2SharesI’m a big advocate of content marketing to fuel SEO and build an audience around your brand. But I am often asked, “How do you come up with ideas for each week?” and “Where do you find...
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Messenger apps, bots, and the future of customer connection
I’m hot off the press from Social Media Marketing World 2018 and like many others my head is spinning with insights, ideas and connections. I’ll be looking at tons of stuff over the next several weeks...
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How to respond to Facebook changes? Be human on scale.
While I’ve got tons of stuff to share from SMMW18 in the coming weeks, this week I’m looking only at Facebook. A lot of people and businesses are on the platform, and recent changes will dramatically...
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Video across platforms: live, linked or native?
Last week I shared some important update information about Facebook. In particular how it has recently gone from a platform of DISCOVERY (helping people find relevant content) to a platform of...
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Is watching the new reading? Adapting your content for the 19:30 ratio
This week I’m looking at the 19:30 ratio. No I’m not going back to the 1930’s, although after a week like we’ve had in social media with Facebook and the ethics of personal data sharing, it’s tempting...
View ArticleBeing human at scale: marketing that connects in an age of automation
Michael Stelzner, Founder & CEO, Social Media Examiner, said something at Social Media Marketing World that really resonated with me, “We need to be more human at scale.” I’ve been thinking a lot...
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How to create talk triggers that make your business memorable
A talk trigger is something about your business that is remarkable, repeatable, relevant and really simple. Whether strategic in nature or discovered through customers posting and talking online, talk...
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LinkedIn native video VS Facebook live video
This week I’m sharing with you the results of a little video experiment I’ve been doing. I have written recently about using video to be more human at scale, and how video was being favored in social...
View ArticleGoogle analytics data retention: how to guard against coming changes
May 25, 2018 is a date you might want to circle in your calendar. That’s the day that GDPR (General Data Protection Regulation) comes into effect in the EU. Even if you are not in the EU, this will...
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5 Tips for earning media quotes
First I got a call, then a text during a meeting. Recognizing it was a reporter, and seeing the timeliness of the request, I excused myself at the next break, replied initially, became informed, and...
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Get on the PODCAST wagon as a guest (in 3 easy steps!)
This week I’m on the podcast wagon. I don’t actually have one myself, but I know many who do. It’s yet another tool for positioning as an expert, nurturing a community that you own, and developing a...
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