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Is there opportunity lurking in that mailbox?
While I’m a huge believer in social media as a great outreach and engagement tool, I happen to think that your physical mail box, while increasingly lonely these day, might be strategically an...
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Tagging your posts to drive search
Last weeks topic really resonated. I shared how I believe there is a huge underutilized opportunity lurking in your mailbox these days as online and social media feeds get more and more jammed...
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Five tips to earn FREE publicity (#4 is your secret weapon!)
This week our theme is earned media. It’s certainly a topic dear to my heart (filling an entire module in my course “Marketing with Media: Spend less time, get more results”) But the reason I...
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Email subject lines make or break a media pitch
Last week we looked at 5 tips for getting more FREE publicity and earned media. I noted how I considered point #4 to be the secret weapon. So we’re going to dig more into that this week. If you...
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Your killer media pitch
This week I promised to follow up on the “marketing with media” theme, and offer a template for your killer media pitch. If you want to review last weeks post on writing effective subject lines...
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Learning to serve your list
Way back early in my career I worked at an urban weekly newspaper called the Georgia Straight. At a time when it was just barely becoming respectable earning agency advertising business despite...
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Could less actually equal MORE?
Last week I attended a farewell gathering for some long time neighbourhood friends. They have cashed out of the real estate market in North Vancouver, sold off most of their possessions, and...
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How to assign value to your media reach
This week I’ve been working away at another client media analysis, and it has brought up some interesting questions about how we apply value to media. Generally with traditional print and...
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Being human in the age of being digital
Nicholas Negroponte wrote “Being Digital” in 1995. In it he shared insights of endless possibilities for our future based on his work at MIT. I pulled it off the shelf last week and have been...
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Building media equity as an owner
132 1 16SharesSometimes being a tenant can suck. Especially when your landlord ups the rent, changes the rules, announces a major renovation, or evicts you. Landlords have a lot of power, since they...
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Build your audience first, then create your product
104 1 15SharesHoward Schultz, the founder of Starbucks, created the notion of “the third place.” The third place wasn’t work and it wasn’t home, but it was a place where you could simply relax with a...
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Consistently Awesome Content Marketing: Three questions to ask before you post
1 1 2SharesDo you sometimes reach the end of the day, frazzled at all the bits of information and content you’ve been consuming? From laughing at a hapless skier take daily crashes full send on...
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5 Steps to gaining authority through embedded media
71 3 11SharesEmbedded media is where you publish or broadcast as an author using the reach of an established platform. To the reader, you appear to be contracted by the organization to provide...
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Why 280 characters will sink Twitter + 3 lessons from this to apply to your...
1 1 2Shares280 characters will sink Twitter. That’s 140 more then they have now, but it’s not the doubling of characters allowed that will sink them, it’s the straying from their unique selling...
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Read competitors plays on Facebook like an open book
2 2 4SharesThis weeks post will be of particular interest to anyone with a Facebook Page in Canada, and especially those who boost content or place ads on the platform. But even if you’re NOT in...
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Creating content takes commitment and consistency
1 1ShareAudience first marketing is all about the notion of building a loyal audience first through content creation and sharing, before actually ever having a business. The piece I wrote about...
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Media loves media
1 1ShareIt’s been said, “media loves media”. By that I mean that often once you have received coverage in one media vehicle, you will often be called by another for a follow up story or slightly...
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How to assign value to your media reach
34 1 8SharesThis week I’ve been working away at another client media analysis, and it has brought up some interesting questions about how we apply value to media. Generally with traditional print and...
View ArticleClik here to view.
Being human in the age of being digital
3 2 5SharesNicholas Negroponte wrote “Being Digital” in 1995. In it he shared insights of endless possibilities for our future based on his work at MIT. I pulled it off the shelf last week and have...
View ArticleClik here to view.
Building media equity as an owner
4 2 6SharesSometimes being a tenant can suck. Especially when your landlord ups the rent, changes the rules, announces a major renovation, or evicts you. Landlords have a lot of power, since they do...
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