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What is your flag? Who do you serve, how do you do it, and why?
A flag is a symbol. It’s a highly recognizable label of a country or an organizations brand. As such, that brand reflects the values, beliefs and character of the nation or the group. As a Canadian I...
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Why do people share online content?
This week I’d like to consider the question, “Why do people share online?” At the heart of understanding this is the key to making content go viral and increasing the spread of your content marketing....
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Are you channel surfing or tuning in?
Consider the idea of channel surfing versus tuning in. We’ve all been in the presence of incessant channel surfers. Perhaps you’re even one of them. Surfers skip from channel to channel, certain they...
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Riding the second wave: 6 secrets to making video go viral
Aren’t we all in search of the secret sauce to make things go viral? In a world where word of mouth, mouse and mobile can deliver free publicity and earned media, going viral is the Holy Grail. And I...
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Facebook Live: Video broadcasting live heats up marketing space
This week, I’m continuing on the video theme with a look at the new “Facebook Live” video streaming feature. This thing has awesome marketing opportunity written all over it. I woke up last Saturday...
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Great brands always have a story
Branding is about more then image recognition for customers. Great brands give their customers something to belong to and talk about. They always have a story. I was reminded of that last week while in...
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Marketing Measurement Matters
“What gets measured is what gets done” is a business saying that remains as relevant today as the day it was first spoken. Businesses measure lots of things; sales, profits, costs, returns, market...
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5 Ways Trump is winning at media
Like a car crash all over the front-page news, we just can’t look away. It’s fascinating to examine international interest in the current US federal election. While many American’s can’t see it beyond...
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5 Reasons why brands GET DUMPED online
A friend of mine sent me a link to an interesting study recently, on why people follow and unfollow brands online. I’m going to share with you some insights from that research this morning, because...
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Choosing what NOT TO DO makes for powerful content marketing
Content marketing and social media are important, but let’s face it, they can take a tremendous amount of time to produce and manage. You can’t retrieve time once spent. Many of us get caught in an...
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Visuals are the New Headline
Getting noticed and commanding attention with content marketing has two parts these days: headlines AND images. While headlines are absolutely critical, images are what really grab people. Images draw...
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How to leverage EMBEDDED and EARNED media
Embedded and earned media are two of the five pillar’s of your media marketing strategy. Embedded media is where you publish or broadcast as an author using the reach of an established platform. Earned...
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Why influencer marketing is set to dominate 2017
An influencer is a good friend who has knowledge and experience, and is willing to share their “inside track” on things directly with you. Online influencers serve a similar role, but to a much broader...
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The future of social media: 4 trends to watch in 2017
Predicting the future is a crap shoot at best. But the folks behind this years State of Social Media 2016 study have been at it for a while, and so far their track record has been pretty good, when...
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Get real. Great brands have personality.
Have you ever been told to “get real?” According to the urban dictionary, “When someone tells you to get real, they want you to get a reality check and to stop behaving as though you’re living in a...
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Reputation is currency in the new trust economy
In a world where your brand is less what you say and more the collective shared interactions of those who have experienced it, you have to build trust. Trust is a commodity of value. Consumers not only...
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Most popular blog posts from 2016
I thought it would be fun to take a look at my top 6 most popular blog posts from 2016 to understand what gets people fired up to like, comment or share content online. A few themes emerged that could...
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Switching off to be more productive with social media
My personal goal has been to schedule “switch off” time to be able to think, ponder and create in 2017. Admittedly that is easier said then done for someone in marketing and media. But after tallying...
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Social proof and your media
Social proof is “informational influence.” It’s what the internet says about you when you’re not around to speak for yourself. Social proof is something I found myself referencing numerous times this...
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Values-based marketing: A 2017 trend to watch
I don’t usually get political in my posts, but it’s the price of authenticity and transparency. So much of what is going on politically in the US and beyond is at its core, based on values. On...
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