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10 reasons why “Sid and Nate: Drive thru rookies” went viral
This week Tim Hortons uploaded a series of commercials to Youtube featuring Nova Scotia hometown boys, Sidney Crosby and Nate MacKinnon serving up coffee at the Dartmouth Tim Hortons Drive Thru. The...
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Russian disabled parking campaign uses 3 components of great storytelling
It’s hard to believe it’s Nov 2nd. I was out last week on a pumpkin retrieval mission with my daughter leading up to Halloween. Last year I left it too late and the only thing left was an oversized and...
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When marketing goes to pot
This post also appeared Nov 19, 2015 in the Huffington Post Canada (Business section) as a shorter edited version. Click here to view that article....
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What does Amazon’s move to open a new brick and mortar bookstore in Seattle...
It’s been said that everything old becomes new again in time. But has the time come for the online bookstore to go back to its roots, with actual physical locations? Amazon opened a physical bookstore...
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3 ways to leverage your content
Most folks understand that having fresh content for their website, blog, newsletter or podcast is important. They know they need something to engage customers with on social media, to feed SEO or to...
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How #WestJetChristmas Miracle 2015 earns authenticity in the jaded airline space
Leading brands know who they are, and more importantly who they ARE NOT. They are conscious of what matches their style and resonates with their audience. They find authenticity in the space that they...
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What 3 words will focus your 2016 efforts?
Welcome to 2016! For many of us the New Year brings promise and anticipation of opportunity. While I’m not a big believer in New Years resolutions, I do sit down each year and write out business and...
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Marketing disruption: Hans Brinker Hotel claims “worst hotel” status
Disruption can be a powerful tool. The Hans Brinker Hotel in Amsterdam claims to be the worst hotel ever. In fact, an official line from one of their ads claims, “The Hans Brinker Hotel in Amsterdam....
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Disruption: What is your data NOT telling you?
I love disruption. Not many people can say that. Disruption is a breath of fresh air to rituals and expectations. Leveraged well, disruption is an amazing marketing tool. Take REI in America. They...
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Leverage your content like a MEDIA MOGUL
One of the presentations I am often asked to do is “Think Like a Media Mogul: How to manage multiple channels and create content that positions your brand.” It seems to resonate with business owners...
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Content marketing: A strategic slow boil to sales success
Content marketing is when you produce content (articles, images, videos, podcasts, white papers, info graphics, blog posts, books etc) or earn coverage that is tied to your brand, and distributed in...
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How to manage negative publicity: 5 lessons from Coors Light #BraveTheCold...
Somebody at Coors Light had a horrible, no good, very bad day last week. Several people at Rethink, a well respected Vancouver advertising agency responsible for the #BraveTheCold campaign, also likely...
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Disruption: How Tesla changed automotive marketing
Mark the date April 4, 2016 in your memory. At some point in the future, this date will have huge significance. Elon Musk is also likely to roll off your tongue with the same broadly shared recognition...
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3 insights from Sweden to harness media & generate word of mouth
The “Curators of Sweden” was a great example of tourism marketing. The campaign featured an overall initiative where the controls of the countries @Sweden Twitter handle were handed over to Swedish...
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Content marketing & the REACH factor
It used to be that advertising was all about planning reach and frequency. To a certain extent it still is for paid efforts, but when you’re trying to milk free platforms, like your own anchored...
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Guiides.com founder Daniel Dubois’ five key insights for entrepreneurs
When a desirable offering meets a growing audience at the intersection of trends and technology you likely have a winning business prospect. When you compliment it with the disruptive forces of the...
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Just in time for the May 2-4 weekend: Molson Canadian – meet Budweiser...
Last week I received an email from a former marketing class student about Budweiser beer reportedly changing the name on cans over the summer from “Budweiser” to “America”. She thought for sure it was...
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5 Tips to get more earned media
You can’t beat the credibility of earned media. In an era where it seems we are all fighting to be heard above the noise within social media, it is easy to dismiss the simple and massive reach of more...
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Taking a risk! How a new audience can grow awareness and business
Last last week I conducted a little experiment. I was curious about expanding the audience for my written work about marketing in the Huffington Post. I usually publish to the business section,...
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What Crocs, Uggs and Earth Shoes can teach us about good marketing
I distinctly remember the season I spent walking up hill. It was the year that earth shoes were all the rage. For those who weren’t yet born, or would just like to forget them, earth shoes had a sole...
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