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10 content marketing tips from the top 10% of bloggers
In a marketing world obsessed with new shiny objects (TikTok, AI tools, vertical video, stories, reels and YouTube shorts), it is easy to get caught running harder and faster in a quest to break the...
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10 travel trends for 2024
This week’s content looks at the top 10 travel trends for 2024, and the marketing opportunities that they present. As a marketing strategist by trade, and a travel writer by passion, I’ve spent...
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Five 2024 Marketing & Media Trends
1. Media source will matter In 2024 the source of information, and the actual storyteller delivering it, will become almost more important than the story itself. Why? Because knowing and trusting the...
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Marketing creativity & traveling light: the Japan Airlines story
I’m a huge fan of traveling with only a carry-on. But Japan Airlines recently took packing light to a whole new level! The Japan Airlines story The company introduced a service where they will rent you...
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From unsettled to connected: reflections on the Uprising, a retreat for...
I was traveling in Tennessee last week. What brought me there was an opportunity to be a guest at Mark Schaeffer’s event, The Uprising – a retreat for marketers, hosted at RT Lodge, Maryville, on the...
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What happens when online content becomes more mirror than window?
It’s been a week since returning from the Uprising in Tennessee – a retreat at the RT Lodge in Maryville, hosted by Mark Schaefer. Gathering some of the most brilliant minds in marketing from Canada,...
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Online social signaling versus offline social sharing
As many of you know, I had an amazing experience attending the Uprising, a marketing retreat for industry thought leaders, hosted by Mark Schaefer. For 2.5 days 30 of us from across the US, Canada and...
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Storytelling, connection and creating an experience: a word of mouth winery tale
Last weekend I went on a road trip with my 23 year old daughter. Sponsored by Roadsurfer, we ventured in our decked out Sprinter RV van to Lillooet, BC to tour wineries for a Vancouver Sun travel...
View ArticleNewsletter marketing tips in the AI era
Aren’t newsletters so 2020? Or 2010 even? No they’re not. Not by a long shot. As it becomes more and more challenging to navigate changing social media algorithms and keep up with content creation...
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Five Travel Trends for 2025 plus three societal trends driving them
This week I’m looking at Five Travel Trends for 2025, and how elements of those trends have percolated up from larger society shifts today. That spill-over has implications across many product and...
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