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Treat economics
In our continued study of trends shaping consumer behaviour and marketing in 2026, this week we’re looking at treat economics, or “treatenomics.” I’m not even sure if that’s a real world, but it’s what...
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Seeking positive moments of joy
This is a continuation in a series I’ve been publishing to my e-newsletter about top trends impacting 2026. You can catch up on the series here – and don’t forget to subscribe for future tips!...
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Answer engine optimization: impact on SEO
SEO as we knew it has changed forever There’s a revolution happening in search right now. The way people are searching for information online has fundamentally changed. And it’s not just the impact of...
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Influencers are the new media
The creator economy is projected to exceed $200 billion in 2026. In a matter of a couple years, the creator economy has gone from being a side channel to a core media strategy. And we’re talking about...
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Leveraging IRL: Why brands are taking it offline
Some time traveling history Remember back in May 2020, when the world shut down, and much of life shifted to online? Education went online. Work meetings were on Zoom. Conferences shifted to online...
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Humans and AI: the new marketing paradox
Craving human connection AI is automating, personalizing, and predicting at unprecedented scale. It’s being used to research, create and iterate. Marketing outreach, sales nurturing and customer...
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Long form content is back
While it’s easy to see that short form content, by way of quick videos, visual story snippets, quick posts and messages is all around us, there is actually a solid place for longer form content in...
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The “Surrey, not sorry” tourism campaign
I don’t live in Surrey. I’m from the North Shore. So what I have to say about the “Surrey, not sorry” tourism campaign, now paused after community push back, may not land well with residents there. I...
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SEO versus GEO
I was on a call this past week during a media session with PR reps. There was much discussion about GEO versus SEO. GEO you ask? GEO stands for “generative engine optimization.” Think of it like SEO...
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When Google’s AI becomes your travel agent
That headline is unlikely to make me popular with my travel advisor friends. Think of it as a combo of click bait and trending truth. But it’s undeniable that AI is changing the way we research AND...
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How AI is shaping your brand perception
AI agents and their impact on search AI agents are emerging alongside traditional search engines as the starting point of discovery. The way they perceive and present your brand shapes customer...
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Marketing insights from judging US Travel Esto Awards
It was an honor to be a lead judge once again for the US Travel ESTO Awards, a celebration of award winning travel marketing. Judging is now complete, and the 2025 finalists have been announced. Check...
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Brand USA Talks Travel Podcast interview
It was my pleasure to be interviewed by Mark Lapidus from Brand USA Talks Travel podcast. We talked travel marketing, trends, insights from judging the ESTO awards, the annual premier event in the US...
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Marketing hot/not list for 2025: 10 big trends
Fire and Ice symbolize temperature extremes, and in the case of heat, what’s “hot” has come to represent what is on trend, and what is not. So here is your 2025 list of TEN big trends in marketing. The...
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Five Travel Trends for 2025 plus three societal trends driving them
This week I’m looking at Five Travel Trends for 2025, and how elements of those trends have percolated up from larger society shifts today. That spill-over has implications across many product and...
View ArticleNewsletter marketing tips in the AI era
Aren’t newsletters so 2020? Or 2010 even? No they’re not. Not by a long shot. As it becomes more and more challenging to navigate changing social media algorithms and keep up with content creation...
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Storytelling, connection and creating an experience: a word of mouth winery tale
Last weekend I went on a road trip with my 23 year old daughter. Sponsored by Roadsurfer, we ventured in our decked out Sprinter RV van to Lillooet, BC to tour wineries for a Vancouver Sun travel...
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Online social signaling versus offline social sharing
As many of you know, I had an amazing experience attending the Uprising, a marketing retreat for industry thought leaders, hosted by Mark Schaefer. For 2.5 days 30 of us from across the US, Canada and...
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What happens when online content becomes more mirror than window?
It’s been a week since returning from the Uprising in Tennessee – a retreat at the RT Lodge in Maryville, hosted by Mark Schaefer. Gathering some of the most brilliant minds in marketing from Canada,...
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From unsettled to connected: reflections on the Uprising, a retreat for...
I was traveling in Tennessee last week. What brought me there was an opportunity to be a guest at Mark Schaeffer’s event, The Uprising – a retreat for marketers, hosted at RT Lodge, Maryville, on the...
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